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Post Info TOPIC: Questions About the Future of Ram Pickups


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Questions About the Future of Ram Pickups


I'm not too confidant in the news source, but there is a story out there that Fiat is possibly going to do away with Chrysler.  The story at the link below says nothing about "selling the Chrysler Group off," so I wonder if they will just drop the brand.  The story does speak of them keeping the Jeep brand because of its popularity.  However, the story says nothing about Ram, and as far as I know, Ram is still part of the Chrysler Group.  At least, the last Ram pickup I looked at had a sticker at the driver's side door that said "Chrysler Group."

Could Chrysler be Killed this Friday?

Not that I'm looking for a Ram, but I'm sure some of you here are.  What are your thoughts, or have you heard of anything different?

Terry



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I believe you are reading too much into the news story. Under the “Chrysler” name is Chrysler models, Dodge, Jeep, and Ram. With only two remaining Chrysler models remaining after years of declining sales and models I can see them killing those branded models. My belief is the Dodge, Jeep, and Ram models are fueling the remainder of Fiat Chrysler. But then again we are dealing with the Italians so anything is possible.

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I remember hearing something about this a year or so ago. Much like Ford trimming the car line down to 2 models I think this is a branding thing. FCA (Chrysler) announced a while ago that RAM was going to become it's own brand. I have several friends that are employed as engineers in the auto industry and this would be big news. I haven't heard anything about it. I don't think there is anything t worry about.

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Terry and Jo wrote:

I'm not too confidant in the news source, but there is a story out there that Fiat is possibly going to do away with Chrysler.  The story at the link below says nothing about "selling the Chrysler Group off," so I wonder if they will just drop the brand.  The story does speak of them keeping the Jeep brand because of its popularity.  However, the story says nothing about Ram, and as far as I know, Ram is still part of the Chrysler Group.  At least, the last Ram pickup I looked at had a sticker at the driver's side door that said "Chrysler Group."

Could Chrysler be Killed this Friday?

Not that I'm looking for a Ram, but I'm sure some of you here are.  What are your thoughts, or have you heard of anything different?

Terry


 Indeed, quite different as pertains to the Ram trucks. Just adjusting to specific vehicle demand.

Akin to Ford discontinuing the Taurus Line (believe 2018 is the last MY) due to reduced demand for that product line and vehicle “type,” i.e. “cars,” FCA is doing the same with the Chrysler and Fiat product line.  However reports indicate Chrysler will continue in the US as a product.

To the truck point:

“Marchionne's grand finale entails expanding Jeep, shrinking Fiat and Chrysler”

Expansion will be underpinned by rolling out brawny Jeep and Ram vehicles globally.

Quotes - Credit Automotive News, May 30, 2018

I would purchase another Ram tomorrow if I needed a second tow vehicle.  Zero concern.  

 



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My sources say the car lines are on the block...just like Ford.

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See this from the Detroit Free Press. They usually have it right. www.freep.com/story/money/cars/mark-phelan/2018/06/01/chrysler-dodge-fiat-fca/664601002/

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arcaguy wrote:

See this from the Detroit Free Press. They usually have it right. www.freep.com/story/money/cars/mark-phelan/2018/06/01/chrysler-dodge-fiat-fca/664601002/


 Clicked on and goes to a Blank Article!

 



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PIEERE wrote:
arcaguy wrote:

See this from the Detroit Free Press. They usually have it right. www.freep.com/story/money/cars/mark-phelan/2018/06/01/chrysler-dodge-fiat-fca/664601002/


 Clicked on and goes to a Blank Article!

 


 Link worked fine for me as well as in your post.

https://www.freep.com/story/money/cars/mark-phelan/2018/06/01/chrysler-dodge-fiat-fca/664601002/

Also from the Detroit Free Press, June 1, 2018

“Chrysler will survive as a brand, Marchionne said, knocking down pre-meeting speculation that the company would end it. 

The Ram global forecast is 930,000 vehicles with goal of 1 million by 2022. The 2018 forecast is 770,000. The company hopes to make it the No. 2 commercial brand in North America by 2022.”

Note the last sentence about the “commercial brand.”  This is a huge market and one they’ve been in for a long time with ongoing success.

Like Ford with the F-150, they will build what people are buying and discontinue what customers don’t want.  Just basic business.



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FP article worked fine for me.

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Jeep and RAM are not going anywhere. They are too profitable, just saw an article that they are going to get back into the mid size pickup market again.

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